How To Use Google Adwords More Efficiently

1) Always run more than one ad for your product. Don't put all your faith in one ad, because you won't hit the jackpot on your first attempt. The best way to promote a product is by running several campaigns at a time, just make sure that they have small budgets. Mix them up a bit, test different headlines and ad copy to see what works well and what doesn't.

2) Stick to a budget. Figure out how much money you are comfortable spending per day on adwords and stick to it, until you start to see a profit. If you are spending $10 a day and making $25, then you can think about spending more, but not before. It's so easy to overspend on adwords, remember you're paying per click, not per sale. The bottom line is, always pick a budget and stick to it.

3) Do your research.Don't just throw up an ad campaign and hope for the best.Use keywords that people are actually searching for.Don't use keywords that are too general like "internet marketing", as these are too broad and competitive.Use targeted keywords like product names (day job killer), or action words like (buy keyword elite) or words that are specific to your product. Remember, all clicks, wasted one's included, cost money.