Tuesday, November 13, 2007

Don't Make This Mistake With PLR

Do you know what the single biggest mistake that most marketers make when they package their private label products?

Hint: marketers who skip this step end up looking like complete amateurs and they are left wondering why nobody will buy their products.

They say that you only get one chance to make an impression, and yet I cannot tell you how many times I decided to NOT purchase a product because the person selling it had a cheaply made (or even worse... HOMEMADE) eBook cover.

Nothing turns me away from a product faster than an unprofessional appearance! It shows that the product developer simply did not care enough about their presentation to have something professional created.

Would you want to take advice from someone who was teaching you how to make money on the Internet, but who was too cheap to spend the money to get a good eCover made? Of course not.
And those people really don't know how much money they're losing in sales because of it. Sure, they saved a little money by doing it themselves, or by using one of those "generator" programs, but they're losing ten times more in sales than they saved by not spending a few bucks.

LESSON LEARNED: Be willing to spend the money on a professional eCover for your new product. The reward you'll get for that is more sales, and a more professional image (which gets you more respect from your peers and your prospects). I think those two things alone make the investment worthwhile.

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