Tuesday, November 13, 2007

Why Email Marketing Is King!

There are many different ways that someone could make a living online. There is PPC Advertising, Search Engine Optimization, Email Marketing, Ebay, Article Marketing, Adsense, Blogs, and Product Development. This is just a small list of the many different profit avenues that one could take.

Now, it may be difficult to determine which method of making money is the best, because there are thousands of individuals within all these sectors of the Internet making their own fortunes. The hidden truth is that "email marketing" is BY FAR the most powerful method of marketing, HANDS DOWN! Here is why

When a visitor comes to your website, they are either going to be interested in looking for information, or they are going to be in a "buying mode". If you are using strictly sending your visitors to a web page that is promoting a product, you may convert at 5% if you have great sales copy. At that, you are still losing out on the people that aren't quite ready to buy, but chances are they will buy in the future.

So how do you take advantage of the other 95% of people that visit your page?

Email Marketing!

Email marketing allows you to collect the email addresses from the people that are just "looking". It will allow you to create a list of leads that you can offer information to, and promote to for years to come. You will also take advantage of the people that are ready to buy.

Upon signing-up to your mailing list, you can redirect your traffic to a page promoting products. This means that not only are you earning money from "immediate" buyers, it will allow you to create a huge list of "future" buyers!

Lets look at a realistic scenario

Say you get 1000 visitors to your web page and you have a page set-up with the sole purpose of collecting email addresses from visitors. You are able to obtain 50% sign-up rate to your mailing list, which is 500 leads. You then redirect these visitors to a page promoting a highly relevant product.

You are able to achieve a 5% sign-up rate from these 500 individuals, equaling 25 sales. Your profit is $35/sale, meaning that not only have you collected 500 new leads (that you can make a wack of money off of in the future), you have earned an instant $875.

Let's say you paid $0.30/click for your traffic. You have profited $575 and best of all YOU HAVE A LIST!!!This is just the tip of the iceberg as far as email marketing opportunities go. There are so many techniques and strategies you can use to make money through email marketing.

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