How To Do an Upsell
Upsells are a great strategy to make more money from your products.What you do is you basically create a budget or "lite" version of your product to sell at a low price to to attract more buyers, and then you'll UPSELL them to the more expensive version after they buy.
This is easier to do than you think.
It can be done in three easy steps, so let's jump right in.
STEP 1 - Open up the word document for your product, and re-save it with a different name. The reason you do this is because you're going to be deleting content from it, and you don't want to do that to the main eBook file.
Now that you've done that, take out more than half of the information in the guide, and just leave about 1/3 of the content in there. Make sure you change the page numbers in the table of contents so that they're accurate. It's up to you what content you want to leave in. I don't know your product, so you'll have to be the judge of that.
The reason we're doing this is because you want to create a "lite" version of your guide that has less content, so that you can sell it more cheaply on eBay.
STEP 2 - Change your sales letter so that it doesn't promise to deliver information that's only in the main version of the guide. Make sure the new sales letter only reflects the content in the lite guide. This is simple enough, and usually just involves deleting some of the bullets in the sales letter.
STEP 3 - Create a simple "upsell" sales letter that you direct people to after they win your auction. Give them the option of purchasing the regular guide for 9.95 or the full guide for only ten bucks more (and if it normally sells for 39.95, they're getting a deal).
Creating a lite version of your products is a great way to capture business from those people who just didn't want to spend the full amount for the complete book. Chances are, they'll take the upsell and spend the money anyway, but they just needed the low price to motivate them to whip out their wallet.
Now all you need to do is get your hands on some fantastic products to pick up the private label resale rights to.Never before has there been an opportunity to createyour own product line like this.
This is easier to do than you think.
It can be done in three easy steps, so let's jump right in.
STEP 1 - Open up the word document for your product, and re-save it with a different name. The reason you do this is because you're going to be deleting content from it, and you don't want to do that to the main eBook file.
Now that you've done that, take out more than half of the information in the guide, and just leave about 1/3 of the content in there. Make sure you change the page numbers in the table of contents so that they're accurate. It's up to you what content you want to leave in. I don't know your product, so you'll have to be the judge of that.
The reason we're doing this is because you want to create a "lite" version of your guide that has less content, so that you can sell it more cheaply on eBay.
STEP 2 - Change your sales letter so that it doesn't promise to deliver information that's only in the main version of the guide. Make sure the new sales letter only reflects the content in the lite guide. This is simple enough, and usually just involves deleting some of the bullets in the sales letter.
STEP 3 - Create a simple "upsell" sales letter that you direct people to after they win your auction. Give them the option of purchasing the regular guide for 9.95 or the full guide for only ten bucks more (and if it normally sells for 39.95, they're getting a deal).
Creating a lite version of your products is a great way to capture business from those people who just didn't want to spend the full amount for the complete book. Chances are, they'll take the upsell and spend the money anyway, but they just needed the low price to motivate them to whip out their wallet.
Now all you need to do is get your hands on some fantastic products to pick up the private label resale rights to.Never before has there been an opportunity to createyour own product line like this.
posted by Brett Carroll at 5:18 PM
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