Do Internet Marketers Have It All Wrong?
In these days of ultra fast communication and technology, it seems that internet marketers may have missed a few things of vital importance.
People are in a rush and want their information quicker than before, they don’t want to have to listen to, or read a whole lot of fluff about a product that they may be interested in. People want to know how much the product is, what it does, how to use it correctly, if there is a money back guarantee and not much else.
Some marketers have taken it upon themselves to create sales pages of gargantuan proportions, believing that more is better. How many people really care about ten or twelve testimonials from other successful affiliate marketers?
Does having a testimonial from a rich and famous marketer or ten guarantee that the product is any good? Are the marketers in these testimonials only appearing on the sales page out of vanity or just to have their links included on the sale page? Some of these may be in a joint venture with the owner of the new product being promoted. Is this the only yardstick we have to determine the value of the product?
Does it give the notion of more value if it is backed by a well known marketer? Some marketers promoting a new product are already well established in their niche and don’t need too much of a testimonial from anybody else.
Some marketers will tell you that research shows that a longer sales page converts better, but after viewing a handful of these drawn out sales pages you tend to skim through the majority of the page looking for the important details. I mean who cares how much money the marketer made in the last month .Some of these figures are probably made up anyway.
Another annoying trend is to have a pop up form appear ,asking if you would like a free course, or to join their newsletter, which is fine but it obliterates the web page underneath until you close it. Who is going to join a news letter or a course when you haven’t had a chance to even see what the website underneath has to offer? Countless times I have gone to a website, on someone’s recommendation and before I have even had a chance to read the details on the page, a popup appears, it drives me crazy!
One more final thought is that a lot of websites out there have broken links and terrible spelling mistakes in their copy, there is nothing more unprofessional than bad spelling, isn’t that what spell check is for?
I am an internet marketer myself, but I am also a customer.
I know that almost all of the complaints that I have made in this article are actually internet marketing tools that we all use to sell or promote our products, but in order to become more efficient marketers we need to be constantly moving forward with new ideas and take a good look at how we are perceived by the public.
Brett Carroll
http://www.simpleaffiliatesuccess.com
This article is the copyright of Brett Carroll but it can be used
for your own resources as long as the links remain untouched.
People are in a rush and want their information quicker than before, they don’t want to have to listen to, or read a whole lot of fluff about a product that they may be interested in. People want to know how much the product is, what it does, how to use it correctly, if there is a money back guarantee and not much else.
Some marketers have taken it upon themselves to create sales pages of gargantuan proportions, believing that more is better. How many people really care about ten or twelve testimonials from other successful affiliate marketers?
Does having a testimonial from a rich and famous marketer or ten guarantee that the product is any good? Are the marketers in these testimonials only appearing on the sales page out of vanity or just to have their links included on the sale page? Some of these may be in a joint venture with the owner of the new product being promoted. Is this the only yardstick we have to determine the value of the product?
Does it give the notion of more value if it is backed by a well known marketer? Some marketers promoting a new product are already well established in their niche and don’t need too much of a testimonial from anybody else.
Some marketers will tell you that research shows that a longer sales page converts better, but after viewing a handful of these drawn out sales pages you tend to skim through the majority of the page looking for the important details. I mean who cares how much money the marketer made in the last month .Some of these figures are probably made up anyway.
Another annoying trend is to have a pop up form appear ,asking if you would like a free course, or to join their newsletter, which is fine but it obliterates the web page underneath until you close it. Who is going to join a news letter or a course when you haven’t had a chance to even see what the website underneath has to offer? Countless times I have gone to a website, on someone’s recommendation and before I have even had a chance to read the details on the page, a popup appears, it drives me crazy!
One more final thought is that a lot of websites out there have broken links and terrible spelling mistakes in their copy, there is nothing more unprofessional than bad spelling, isn’t that what spell check is for?
I am an internet marketer myself, but I am also a customer.
I know that almost all of the complaints that I have made in this article are actually internet marketing tools that we all use to sell or promote our products, but in order to become more efficient marketers we need to be constantly moving forward with new ideas and take a good look at how we are perceived by the public.
Brett Carroll
http://www.simpleaffiliatesuccess.com
This article is the copyright of Brett Carroll but it can be used
for your own resources as long as the links remain untouched.
posted by Brett Carroll at 5:15 PM
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