How To Do an Upsell

Upsells are a great strategy to make more money from your products.What you do is you basically create a budget or "lite" version of your product to sell at a low price to to attract more buyers, and then you'll UPSELL them to the more expensive version after they buy.
This is easier to do than you think.
It can be done in three easy steps, so let's jump right in.
STEP 1 - Open up the word document for your product, and re-save it with a different name. The reason you do this is because you're going to be deleting content from it, and you don't want to do that to the main eBook file.
Now that you've done that, take out more than half of the information in the guide, and just leave about 1/3 of the content in there. Make sure you change the page numbers in the table of contents so that they're accurate. It's up to you what content you want to leave in. I don't know your product, so you'll have to be the judge of that.
The reason we're doing this is because you want to create a "lite" version of your guide that has less content, so that you can sell it more cheaply on eBay.
STEP 2 - Change your sales letter so that it doesn't promise to deliver information that's only in the main version of the guide. Make sure the new sales letter only reflects the content in the lite guide. This is simple enough, and usually just involves deleting some of the bullets in the sales letter.
STEP 3 - Create a simple "upsell" sales letter that you direct people to after they win your auction. Give them the option of purchasing the regular guide for 9.95 or the full guide for only ten bucks more (and if it normally sells for 39.95, they're getting a deal).
Creating a lite version of your products is a great way to capture business from those people who just didn't want to spend the full amount for the complete book. Chances are, they'll take the upsell and spend the money anyway, but they just needed the low price to motivate them to whip out their wallet.
Now all you need to do is get your hands on some fantastic products to pick up the private label resale rights to.Never before has there been an opportunity to createyour own product line like this.

Top Tips For Hiring Freelance Writers via Elance

One of the best ways to get more work done quickly is by outsourcing. Loads of people use elance to outsource their article writing.This may be because they don't have the time to write articles or posts for their blogs.

Below are some tips for you when using elance:

** Unless you are in a hurry, opt for about a 10 day bidding period. This bidding process is unlike eBay in that you can choose the winning bidder and end the auction process at anytime. The longer you show your project for, the more bids you will attract.

I have found however, that most of the bids will happen during the opening and closing hours of your auction so choosing a very long auction time can actually slow the process down for you.

** From my experience the most reliably consistent writers are native English born writers from English speaking countries such as the US, UK, Canada and Australia.

This does not mean ignore all non-English writers, some of the best writers are from the Philippines. Non-English writers can be very attractive because they often charge much less.

But when considering a non-English provider you must use all the practices you can to find out their true competence at writing in the English language.

** Always ask for sample articles from the bidders you are particularly interested in. Often the writers will already have samples they have attached to their bid description. If they refuse to submit sample work beware!

** If your project is for rewriting articles, send them a test article for them to rewrite and send back. You'd be surprised how ready many writers are keen to do this, especially if you say you ae looking for a long term working relationship.

** Always look at a providers feedback history and ratings. Do not just look at their average rating score, actually read past buyer comments. Some buyers are unfair in their ratings and pull down a providers score unnecessarily. These providers can often try extra hard to please in order to get their score back up and may be charging less than they usually do.

Also, new providers with no history usually bid VERY low to get work and ratings so they can be a real bargain. Do be careful though as some providers keep creating new accounts after abandoning one low scoring account after another.

** When choosing a 'Select Level' project you get to ask bidding providers three questions they have to answer before they can place a bid.

Ask them questions about their knowledge in the niche topic your articles are aimed at. Also ask if they have experience writing web content because writing for the web requires a very different style of writing to conventional offline writing.

** This is critical: *Never* pay anything upfront. Always make payment at the end of the project and only if you are satisfied with the work.
I've heard some terrible stories of people paying hundreds of dollars upfront and then their writer vanishes.

** US and UK based writers usually cost more but you do have far less risk with regards to quality.

That may not sound very PC, but this is a business not a hobby.

The fact of the matter is most non-English based writers are unable to match the natural tone a native English writer can achieve. As always there are exceptions to the rule but do be careful here or you may windup wasting your money and your time.

* Be as thorough as you can in your project description. This will pay off because you will be less likely to run in to problems of misunderstanding after selecting a winning bidder.

** Don't just go for the cheapest bidder, you get what you pay for. Likewise don't always go for the most expensive bidder thinking you'll get the best. Do your homework and look at past history and ask for examples of work.

I hope you've found these tips insightful. Remember if you want to find a freelance writer the best place by far to start looking is Elance:
http://www.elance.com/

Can You Really Make Money With Adsense Templates?

Are adsense templates all they're cranked up to be?

Are they a waste of money??

Well, you CAN make money with them, but it takes a lot of hard work. You can't just put them up on your site and hope for the best, because if you do, you won't make any money.

Do you know why? . Because so many other people out there, are using the exact same templates.

So, how can you make your templates stand out from the rest?...

1) You will need to take every single page and change the content . There are several different ways to do this. You can do this by either adding your own unique content, taking away some of the existing content, moving things around, etc.

Why?...

Because all of the templates will have the exact same content on them.The search engines won't be happy if they find 100 sites that have duplicate content. Your site will be penalized.

2) Change or rename all of the graphics that you get with your template. - If you don't make any changes to your graphics, they will be the same as everyone else's, and that will become what is known as a footprint, and if one person complains about any of the other sites on the web being a SPAM site, you will be nuked from the search engines.

These are only two of the things that you will need to do and these alone can take hours and hours of your time. And you will have to do the same for all of the templates that you have bought.

Defeats the whole purpose of buying a template, doesn,t it.....

How To Create A High Value Product In No Time.

Today we're going to talk about one of the easiest ways that you can create a high-value product in no time at all.

Lots of marketers use this technique to create all kinds of products including lead generators, mid-priced products, to big ticket home study courses.

Want to know what it is?

It's simple really.....

Doing interviews.

The process is so easy. You just interview an expert in your niche, and record it. Then sell it, or give it away. All you need is two people, a telephone and a way to record the conversation. That's it!

Interviews and teleseminars are very cheap to put together..
The main benefit with this technique is that the product is created instantly. As soon as you have finished the recording, you've got a product.

And THE BIGGEST reason to use interviews, especially for new marketers... CREDIBILITY BY ASSOCIATION.

This is a major benefit for new marketers!

By simply interviewing an expert, you raise yourself one level in the eyes of you target audience. You are almost seen as an expert yourself. In fact, do enough interviews and you will be seen as an expert in your markets eyes.

If you can use the telephone...

If you know enough about your niche to ask intelligent questions...

You can create high-value information products with ease.

What are you waiting for!?

Don't Make This Mistake With PLR

Do you know what the single biggest mistake that most marketers make when they package their private label products?

Hint: marketers who skip this step end up looking like complete amateurs and they are left wondering why nobody will buy their products.

They say that you only get one chance to make an impression, and yet I cannot tell you how many times I decided to NOT purchase a product because the person selling it had a cheaply made (or even worse... HOMEMADE) eBook cover.

Nothing turns me away from a product faster than an unprofessional appearance! It shows that the product developer simply did not care enough about their presentation to have something professional created.

Would you want to take advice from someone who was teaching you how to make money on the Internet, but who was too cheap to spend the money to get a good eCover made? Of course not.
And those people really don't know how much money they're losing in sales because of it. Sure, they saved a little money by doing it themselves, or by using one of those "generator" programs, but they're losing ten times more in sales than they saved by not spending a few bucks.

LESSON LEARNED: Be willing to spend the money on a professional eCover for your new product. The reward you'll get for that is more sales, and a more professional image (which gets you more respect from your peers and your prospects). I think those two things alone make the investment worthwhile.

Why Email Marketing Is King!

There are many different ways that someone could make a living online. There is PPC Advertising, Search Engine Optimization, Email Marketing, Ebay, Article Marketing, Adsense, Blogs, and Product Development. This is just a small list of the many different profit avenues that one could take.

Now, it may be difficult to determine which method of making money is the best, because there are thousands of individuals within all these sectors of the Internet making their own fortunes. The hidden truth is that "email marketing" is BY FAR the most powerful method of marketing, HANDS DOWN! Here is why

When a visitor comes to your website, they are either going to be interested in looking for information, or they are going to be in a "buying mode". If you are using strictly sending your visitors to a web page that is promoting a product, you may convert at 5% if you have great sales copy. At that, you are still losing out on the people that aren't quite ready to buy, but chances are they will buy in the future.

So how do you take advantage of the other 95% of people that visit your page?

Email Marketing!

Email marketing allows you to collect the email addresses from the people that are just "looking". It will allow you to create a list of leads that you can offer information to, and promote to for years to come. You will also take advantage of the people that are ready to buy.

Upon signing-up to your mailing list, you can redirect your traffic to a page promoting products. This means that not only are you earning money from "immediate" buyers, it will allow you to create a huge list of "future" buyers!

Lets look at a realistic scenario

Say you get 1000 visitors to your web page and you have a page set-up with the sole purpose of collecting email addresses from visitors. You are able to obtain 50% sign-up rate to your mailing list, which is 500 leads. You then redirect these visitors to a page promoting a highly relevant product.

You are able to achieve a 5% sign-up rate from these 500 individuals, equaling 25 sales. Your profit is $35/sale, meaning that not only have you collected 500 new leads (that you can make a wack of money off of in the future), you have earned an instant $875.

Let's say you paid $0.30/click for your traffic. You have profited $575 and best of all YOU HAVE A LIST!!!This is just the tip of the iceberg as far as email marketing opportunities go. There are so many techniques and strategies you can use to make money through email marketing.

How To Use Google Adwords More Efficiently

1) Always run more than one ad for your product. Don't put all your faith in one ad, because you won't hit the jackpot on your first attempt. The best way to promote a product is by running several campaigns at a time, just make sure that they have small budgets. Mix them up a bit, test different headlines and ad copy to see what works well and what doesn't.

2) Stick to a budget. Figure out how much money you are comfortable spending per day on adwords and stick to it, until you start to see a profit. If you are spending $10 a day and making $25, then you can think about spending more, but not before. It's so easy to overspend on adwords, remember you're paying per click, not per sale. The bottom line is, always pick a budget and stick to it.

3) Do your research.Don't just throw up an ad campaign and hope for the best.Use keywords that people are actually searching for.Don't use keywords that are too general like "internet marketing", as these are too broad and competitive.Use targeted keywords like product names (day job killer), or action words like (buy keyword elite) or words that are specific to your product. Remember, all clicks, wasted one's included, cost money.

How To Build A List Of Buyers.

This is actually easier to do than you think.The idea is to build a large list of people who are likely to buy from you in the future.One of the the main reasons that some people never buy anything online is because they don't have the means to do it.
A large percentage of people that join lists, aren't able to buy anything online because they don't have a Paypal account or are reluctant to use a credit card online. A lot of people are freebie seekers only, and have no intentions of ever buying anything.
To build a list of buyers, you need to prequalify them first.
How do you do this?...
By building a squeeze page with a difference.Don't build a squeeze page that asks for their email. Build a squeeze page with an offer to buy something for $1.and nothing else. It doesn't matter what it is, as long as it is not for free, because you are only interested in building a list of buyers.Once they have purchased the item, redirect them to a page to opt in to get the download. Just make sure that it is extremely good value and something that people will want.You will end up with a list of people that have an ability to buy things online.Not a list of freebie seekers.

3 Ways To Write Better Articles.

The best way to build up your traffic and get your name out
there quickly is by writing articles. Before you submit your articles
you will need to ensure that you have the following three important
ingredients in place or your articles will not be as effective.

1. An Attention Grabbing Title and Introduction.

To get the best possible results from your articles, you will need to stand out from all the others. If no one reads your articles, then whats the point of writing them?. Dont use boring titles like, "Make Money With Ebay", or "Make Money With Articles", try different things like.."How I Made $5,000 In Three Months Selling My Trash", or "How I Make $1,000 a month With Free Advertising".

Or you could try to make your title and introduction controversial. If your title and intro are controversial enough, people will want to read your article to get all the juicy details. However you go about it, you will need a title and intro that grabs their attention.

2. Useful Information

This is very important...
There are a lot of articles out there that dont have too much useful info in them. If you're going to write an article at least fill it with info that people can use. For example, a lot of articles tell you "what" you need to do to get more traffic, or build your list, but they don't tell you "how" to go about it. People are always searching for valuable information, and if you can provide this, people will read your articles and tell other people about your article.


3. Lead Them To Your Website.

Make sure that your articles are incomplete.Only give them half of the information. If you leave some details out, they will want to know more. Don't tell them everything about your subject in one article. Useful information is great, but you need to leave them wanting to click onto your link to your website to find out more. You don't want them to read your article and then just move on to another one.